Social Media Marketing

 

What is social media marketing ?

Social media marketing (SMM) is the use of social media and social media sites to promote the company's products and services. Social media marketing provides a way for companies to reach new customers, interact with existing customers, and promote their desired culture, mission or tone. Social media marketing is also known as "digital marketing" and "e-marketing". It has specially designed data analysis tools so that marketers can track the success of their efforts.

Social media marketing is the use of social media platforms and websites to promote products or services. Although e-marketing and digital marketing still dominate in academia, social media marketing is becoming more and more popular for practitioners and researchers.

 

Strategy of Social Media Marketing

The main strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends and colleagues. This strategy relies on word of mouth and provides many benefits. First, it increases the reach of messages that may not be accessible to social media managers to reach the network and users. Second, when shared content is sent by someone the recipient knows and trusts, it will implicitly endorse.


GET MORE INFO:- Social Media Marketing Company in Delhi

 

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